Adding affiliate campaigns to your influencer marketing strategy is a great way to generate e-commerce sales. Affiliate marketing content comes in various types and forms, such as case studies and landing pages. Influencers, however, rely mostly on social media posts for their affiliate campaigns. In these kinds of posts, social media influencers offer their followers a special discount code for a brand's products or services. The exclusive discount motivates consumers to make a purchase. In turn, influencers earn money for every conversion from their campaigns. The results of this kind of influencer marketing can be clearly measured by related sales.
For these types of influencer content (popular across many channels but especially on YouTube and TikTok), brands send influencers free products to use and interact with. In unboxing videos, influencers open or "unbox" brand packages to capture their initial, real-time reactions to the products inside. For reviews, influencers take time to use the product or service and then share their experiences with their followers. As a result, unboxing and review influencer content can get more in-depth on the qualities of a product or service, making them perfect for long-form videos and blog posts.
